Case studies vs claims
You still write the narrative — challenge, process, outcome. What buyers care about is whether the client stood behind the attribution.
When a client confirms, the public page can show that confirmation as a plain fact. When they have not, you do not fake a seal.
Keeping the portfolio honest
Author fields on testimonials stay locked to the author. Receiving companies cannot rewrite a quote to sound better.
Cover photos and metrics should be real. If a figure is not on record, leave it out — empty is better than invented.
Distribution without republishing
One company URL holds profile, confirmed partners, references, and projects. Embeds and one-pagers pull from the same confirmed graph.
When a new project is confirmed, the public record updates — your paste-once embed does not need a redesign.
Practical checklist
- Publish case studies with accurate scope and location
- Request client confirmation where disclosure allows
- Link projects from proposals instead of attaching outdated PDFs
- Use embeds only after you have at least one confirmed record
What this is not
- Not a stock photo gallery of “typical clients”
- Not an awards directory
- Not automatic SEO pages for every industry keyword